The arrival of Coca-Cola in Algeria

The American landing in Algiers in 1942 disrupted local consumption habits with the introduction of new products such as Coca-Cola and chewing gum. This massive arrival increased competition for the beverage company Hamoud Boualem, which was already facing financial difficulties during the Second World War. Nine years later, in 1949, an American soda manufacturing plant was even established in the immediate vicinity of its Belouizdad site.