A video game publisher bought comics to survive

Acclaim Entertainment bought Valiant for 65 million dollars in 1994, hoping to adapt its characters into video games after losing the rights to Mortal Kombat and NBA Jam. This acquisition occurred while the publisher had just lost licenses representing 75% of its revenue. Despite these maneuvers and the success of the derived video games, comic book sales collapsed from 8% market share in 1993 to 1.18% in 1996.