The troubled beginnings of Meghan Markle's jam

Meghan Markle sent about fifty jars of jam to various influencers in March 2024 to promote her new brand American Riviera Orchard. The project quickly encountered administrative obstacles when the United States Patent and Trademark Office rejected the name due to its geographical reference. After this failure, the brand was renamed As Ever and sold out its stock of jams, muffins, and pancakes in less than an hour during its April 3 sale.